Introduction:
there is a telegram channel in which free signals on Olymptrade are posted every day. The task is to bring new subscribers to it and pay off the advertising by selling VIP-forecasts. The advantage of India and Africa is high loyalty to quick earnings. Minus - they have little money, so it will be difficult to sell signals more expensive than 20$.
Initially, the client was “testing” another traffic team, but after seeing the price of 12$ (not the price for a deposit, but just a message from a person!) he decided to contact us. We discussed the funnel for a long time, thinking what was wrong in the past advertising campaigns. It turned out to be simple: in trying to make a cool funnel, the traffic specialist forgot that not always a long warm-up = good results.
The person got to the landing page, then to the TG bot and only after the bot to the TG channel. As a result, few people even reached the subscription.
We decided to keep it simple and from the landing page users were getting into the channel. That's it.
100+ people subscribed to the channel and made 40 deposits (price per deposit - 7.7$). There is an important point here: not always designer creatives perform better. The deposit from the first creative was 2 times more expensive, and the best for all campaigns was the second.