Objective: to bring subscribers to a private telegram channel with signals for account promotion service. Offer: “Got 200 bucks on Binance? Let's make 2000 in a day”.
Geo: Europe
Budget: 350$
Period: 7 days
The client had a problem - a subscriber to this geo comes out to an average of 4$, which is quite expensive for the niche. The second problem is the poor quality of people who leave a request for the service
At the beginning of our work, we analyzed competitors with a similar offer, looked at their funnels and channels, and decided that we will drive traffic to the landing page. This is the best strategy that we always use when bringing traffic for TG channels, but in this particular project we decided to make the more informative landing with screenshots and proofs, in order to gain more trust.
Next, everything is standard: link pixel to landing page (for projects on crypto signals we have our own optimized pixel, which helps to catch a lead of the target audience in the first 2 days); make creatives, write texts and run the first tests.In the first 3 days, the sub cost around 3$ - this is already better, but far from the limit. We decided to redo the landing page and change the design to a more strict and here, after that, the lead is already for 2$.
- Spent: $364
- Clicks: 514
- Subs: 136
- Cost per sub: 2.6$
- Approx. profit in the first week: 1164$
Our advice to those who want to bring traffic to Telegram Crypto channels:
80% of traffic success depends on the quality of content and the number of subscribers. The channels that work best are those that feature short videos from a “money influencer” every day. People see the “face of the channel” and start wanting to live the same way. This especially works in Tier 3 geo. Build up subscribers and reactions, the more of this, the higher the chance of people buying from you.
Landing page is another 10% of all success. You don't need to make it super loaded with information, but at the same time not too simple. Add channel info, results screenshots, testimonials, etc.
Keep statistics (or request it from the client) to know where the most targeted subscribers are coming from, how old the people who make a deposit are. All of this helps you hit your audience more accurately, save your budget and earn more.