We were approached by a pharmacy from Spain which sells weight loss products: Ozempic and its analogs.

Previously, the client had not been promoted in any way other than SEO and mass mailings to the customer base. The goal was to reach a stable 5 sales every day.

We decided to start our tests with the development of landing pages. Usually, expert articles mentioning celebrities or local doctors work well. Also, another landing was made for the A/B test - a description of the benefits of Ozempic and “testimonials” about its effectiveness.

Everything was standard: creatives, texts, technical setup, ad accounts

During the first week we tried to choose approaches to creatives, we tried to focus on Ozempic, as it is the most popular in the world.

On the second week we got the first sales at the price of $30. The client was pleased with it, but we wanted to make the sale even cheaper. In the end, we focused on analyzing the landing page, improving it (the article worked best, as we thought), which gave us 25$ per sale

Final results and best creatives:

Spent: $600
Sales: 24
Cost per sale: $25
Avg. Profit per sale: 75$
Profit: 1800$