In this case study we talk about magic mushroom shop in Canada

The product itself is legal, but Facebook moderation doesn't think so.

Initially the client promoted only with SEO optimization and wanted to increase the number of customers.

For more than 6 months of work we tried different funnels and approaches to advertising: from a direct traffic through the website cloacking to different landing pages for each product

The client has a nice webshop with a large selection and many categories, so we organized the work in the following way:

First of all, we set up analytics: Google, Pixel + System for chart tracking from the USA
Next, we analyzed best sellers, and selected the 10 most popular ones
For each product we created a “white” landings page, a set of creatives, videos and texts.
During the first month we searched for a perfect ad setup and the best-selling product.
Then, we agreed on a budget for the new month and began to scale up.

At this point, we're bringing in up to 15 sales every day for $150+ daily profits, providing a weekly ROMI of 130%.

At the same time, we don't stop testing: we try new campaigns, designs and landing pages. We launched retargeting for our “hot” customers.

Stats: